(2)Ĭollege students we watch the same kinds of shows and listen to the same types of music and have a Noted more than 2,000 years ago that few things affect a person's outlook more than his or her age. What is the age of people in the audience?Īre there significant cultural differencesĭemographic Analysis involves age, gender, culture, There are three ways to do this demographic analysis,Įxamples of Demographic Analysis Questions: Audience Analysis - Adapting to your audience before you speak There are three phases in audience analysis:Īdaptation before, during, and after the speech. Had a great bonding time with my friends." In each of these situations, you are adapting your message to Might say, "Oh, I had fun with my friends." And to your significant other you might say, "It was fun, I To your bestįriend you might say, "We partied all night and there were tons of people there." To your mother you For example, if you went toĪ party the night before, you would explain the party differently to your friends and family. In everyday conversations you adapt your message to your audience. Helps you to adapt your message so that your listeners will respond as you wish. Specific Purpose – To demonstrate to my audience the correct method for cleaning a computer keyboard.Ĭentral Idea – Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.Audience analysis is the process of examining information about your listeners. Specific Purpose – To explain to my classmates the effects of losing a pet on the elderly.Ĭentral Idea – When elderly persons lose their animal companions, they can experience serious psychological, emotional, and physical effects. Just as you would create a thesis statement for an essay or research paper, the central idea statement helps focus your presentation by defining your topic, purpose, direction, angle and/or point of view. The statement that reveals your main points is commonly known as the central idea statement (or just the central idea). While you will not actually say your specific purpose statement during your speech, you will need to clearly state what your focus and main points are going to be. To _ my _.Įxample: The purpose of my presentation is to demonstrate for my coworkers the value of informed intercultural communication.
This formula will help you in putting together your specific purpose statement: Keeping these three inputs in mind, you can begin to write a specific purpose statement, which will be the foundation for everything you say in the speech and a guide for what you do not say. You, your audience, and your context (Tucker & Barton, 2016) Putting It Together
You (your interests, your background, past jobs, experience, education, major),įigure 5.3.In writing your specific purpose statement, you will take three contributing elements (shown in figure 5.3) that will come together to help you determine your specific purpose : So if your first speech is an informative speech, your general purpose will be to inform your audience about a very specific realm of knowledge. A specific purpose statement builds on your general purpose (to inform) and makes it more specific (as the name suggests). Now that you know your general purpose (to inform, to persuade, or to entertain), you can start to move in the direction of the specific purpose. Perhaps you could think of them as appealing to the understanding of the audience (informative), the will or action (persuasive), and the emotion or pleasure. These broad goals are commonly known as a speech’s general purpose, since, in general, you are trying to inform, persuade, or entertain your audience without regard to specifically what the topic will be. Speeches have traditionally been seen to have one of three broad purposes: to inform, to persuade, and - well, to be honest, different words are used for the third kind of speech purpose: to inspire, to amuse, to please, or to entertain. Chapter 5: Presentation Organization 32 Purpose and Central Idea Statements
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